The Internet Usage Landscape in India

The recent survey conducted by IMRB and IAMAI on the internet penetration and online usage pattern in India across more than 31 cities and metros provides valuable insights which could be used for marketing strategies:

As per the research Nearly 25% of Indian population stays in cities. Out of which 32% of them are PC literate. Of the PC literate population, 72% claim to have used internet. Of these claimed users, 73% are actively using internet (have used internet in past 1 month)



Internet usage growth trajectory:



Given the continuous growth of internet users over the years, the smaller towns have overtaken top 8 metros in internet usage. Internet has reached to remote masses in urban India.

Internet Access Points



Various Purposes of Accessing Internet